As a vacation rental owner, you know that first impressions matter. And on Airbnb, your listing’s title is often the first thing potential guests see. A compelling title can be the difference between a scroll-past and a click-through. Here are some tips to help you create Airbnb titles that grab attention and boost your bookings.
1. Highlight Your Unique Selling Point (USP)
Your USP is what sets your property apart from the competition. Make it the star of your title.
Examples:
- “Beachfront Bungalow with Private Sunset Deck”
- “Ski-in/Ski-out Chalet with Hot Tub”
- “Downtown Loft with Panoramic City Views”
2. Use Power Words to Evoke Emotion
Power words are specific words and phrases that are particularly effective at evoking emotional responses or creating a strong impression in readers. Examples include ‘luxurious’, ‘elegant’, ‘charming’, etc. Incorporating these strategically can potentially bring more clicks.
Examples:
- “Luxurious Penthouse Suite: Your Urban Oasis”
- “Cozy Mountain Cabin: Escape the Hustle”
- “Stunning Vineyard Villa: Indulge in Wine Country”
3. Specify Your Target Guest
Tailor your title to attract your ideal guests. This helps in getting the right matches.
Examples:
- “Family-Friendly Beach House: Kids’ Play Area & Safety Gates”
- “Romantic Treehouse Retreat for Couples”
- “Digital Nomad Haven: Fast Wi-Fi & Dedicated Workspace”
4. Mention Popular Nearby Attractions
Vacation isn’t about just enjoying the stay at the holiday home. For some, it’s also about going sightseeing. So, highlight proximity to sought-after locations or events to increase appeal.
Examples:
- “Charming Apartment Steps from Dubai Mall”
- “Cozy Cottage: 5 Min to Sheikh Zayed Grand Mosque”
- “Modern Flat Near Burj Khalifa”
5. Include Key Amenities
Mention standout features that guests often search for.
Examples:
- “Spacious 3BR Home with Pool and BBQ Area”
- “Stylish Studio: Free Parking & Pet-Friendly”
- “Lakefront Cabin with Kayaks and Fishing Dock”
6. Use Numbers for Impact
Numbers can make your title more specific and eye-catching.
Examples:
- “180° Ocean Views from 15th Floor Penthouse”
- “Historic 1920s Bungalow: 10-Min Walk to The Dubai Fountain”
- “Tiny House Big on Charm: 250 sq ft of Smart Design”
7. Create a Sense of Urgency
Encourage quick decision-making with time-sensitive language.
Examples:
- “New Listing: Be Among the First to Stay!”
- “Summer Special: Beachfront Condo with 20% Off”
- “Last-Minute Deals: Mountain Retreat This Weekend”
8. Keep It Concise and Clear
Airbnb cuts off titles after about 50 characters on mobile devices. Make every word count.
Examples:
- “Chic Downtown Loft | Rooftop Pool | City Views”
- “Tranquil Forest Cabin | Hot Tub | Pet-Friendly”
- “Beachside Villa | Private Chef | 5BR/5BA”
Set Title Via mr.alfred
If you have your vacation rental listed on OTAs (Channels) other than Airbnb, we suggest using mr.alfred – an all-in-one vacation rental management software.
This comes with a channel manager that helps to uniformly make changes to your listing on OTAs in one click. So, let’s say, that if you edit the title of your vacation rental in Airbnb, it will automatically reflect on other channels. As convenient as it gets!
Contact us to learn more.
Final Words
Your Airbnb title is your chance to make a great first impression. It should accurately represent your property while enticing potential guests to click and learn more. Experiment with different titles and monitor your listing’s performance to find what works best for your unique rental.
Related Topics
What is airbnb | List a Vacation Rental on Airbnb | Airbnb service fees
